Web Data Extraction Solutions for business Automation

Your business today is driven purely and solely by information. This vital component is carved out from data scraped from relevant sources, cleansed and compiled to form the crux of your enterprise analytics plan. Therefore, following a manual practice for Data Extraction often makes it prone to errors which may be detrimental to the health of your business. Various Web Data Extraction Solutions therefore are made available which help to not only automate Website Data Scraping, but in the process also help in the automation of several business processes.  Let us take a look at some of these business processes:

Execute Data Mining

One of the most obvious usages of the data extractor tools is the function of Web Data Mining, which, if done through manual processes is neither cost-effective nor accurate. Therefore, data extraction solutions provide simple and convenient point and click data extraction interfaces. Moreover, these do not require any additional programming knowledge.

Validate Data accuracy

Web Site Data scraping tools use advanced technology to not only extract data, but also validate their accuracy. This is particularly beneficial for businesses which are involved in background screening and credit reporting activities. Automating the process of validating records helps in increasing turnaround time of the business and ensures accuracy, two of the most crucial criteria for achieving success in their line of business.

Be Price Wise

Organizations are always involved in studying the price dynamics in order to better understand the challenges and areas of opportunities. Your awareness on these helps you to provide more competitive pricing for your products and services. Data extraction solutions are equipped with pricing intelligence technology that helps to collect data on the price that your customer’s expect, their feedback on your products and services and helps you develop insights on products being launched by competitors, their price and availability. This automated process therefore ensures the following things for your business:

•    Increased market – share

•    Enhanced product strategy

•    Informed decisions

Be Compliance Ready

If yours is a financial services firm, you must have often found it to be a major challenge to keep yourself abreast of the compliance and risk factors. Tracking the myriad watch lists, sanction lists and federal and state regulations, available on the web is not only time taking but also an expensive endeavor. The automated Web Data Mining tools ensure that you are now able to do this without impacting the time and money aspect of your business. You are now ensured of compliance with all regulations and sanction lists that are updated on a regular basis. Consequently, your business can also breathe easy with a reduced exposure to financial fraud and identity theft.

Easy Access to Customer Feedback

Your customers are in a way the real owners of your business. They define the way you need to design your product strategy. It is therefore crucial that you need to listen to what they have to say.  The automated Web extraction solutions with their ability to tap into several relevant sources help you to get access to customer sentiments and feedback on your products and services. This is a vital aspect in your organization's growth as it helps you to tackle three important factors:

•    Assimilate positive or negative vibes on your newly launched product or service which might require you to revisit your product strategy

•    Provide immediate attention to issues, if any, with any particular product

Create a trend of aggregated customer sentiments, for analysis

Source: http://scraping-solutions.blogspot.in/2014_07_01_archive.html

I Don’t Need No Stinking API: Web Scraping For Fun and Profit

If you’ve ever needed to pull data from a third party website, chances are you started by checking to see if they had an official API. But did you know that there’s a source of structured data that virtually every website on the internet supports automatically, by default?

scraper toolThat’s right, we’re talking about pulling our data straight out of HTML — otherwise known as web scraping. Here’s why web scraping is awesome:

Any content that can be viewed on a webpage can be scraped. Period.

If a website provides a way for a visitor’s browser to download content and render that content in a structured way, then almost by definition, that content can be accessed programmatically. In this article, I’ll show you how.

Over the past few years, I’ve scraped dozens of websites — from music blogs and fashion retailers to the USPTO and undocumented JSON endpoints I found by inspecting network traffic in my browser.

There are some tricks that site owners will use to thwart this type of access — which we’ll dive into later — but they almost all have simple work-arounds.

Why You Should Scrape

But first we’ll start with some great reasons why you should consider web scraping first, before you start looking for APIs or RSS feeds or other, more traditional forms of structured data.

Websites are More Important Than APIs

The biggest one is that site owners generally care way more about maintaining their public-facing visitor website than they do about their structured data feeds.

We’ve seen it very publicly with Twitter clamping down on their developer ecosystem, and I’ve seen it multiple times in my projects where APIs change or feeds move without warning.

Sometimes it’s deliberate, but most of the time these sorts of problems happen because no one at the organization really cares or maintains the structured data. If it goes offline or gets horribly mangled, no one really notices.

Whereas if the website goes down or is having issues, that’s a more of an in-your-face, drop-everything-until-this-is-fixed kind of problem, and gets dealt with quickly.

No Rate-Limiting

Another thing to think about is that the concept of rate-limiting is virtually non-existent for public websites.

Aside from the occasional captchas on sign up pages, most businesses generally don’t build a lot of defenses against automated access. I’ve scraped a single site for over 4 hours at a time and not seen any issues.

Unless you’re making concurrent requests, you probably won’t be viewed as a DDOS attack, you’ll just show up as a super-avid visitor in the logs, in case anyone’s looking.

Anonymous Access

There are also fewer ways for the website’s administrators to track your behavior, which can be useful if you want gather data more privately.

With APIs, you often have to register to get a key and then send along that key with every request. But with simple HTTP requests, you’re basically anonymous besides your IP address and cookies, which can be easily spoofed.

The Data’s Already in Your Face

Web scraping is also universally available, as I mentioned earlier. You don’t have to wait for a site to open up an API or even contact anyone at the organization. Just spend some time browsing the site until you find the data you need and figure out some basic access patterns — which we’ll talk about next.

Let’s Get to Scraping

So you’ve decided you want to dive in and start grabbing data like a true hacker. Awesome.

Just like reading API docs, it takes a bit of work up front to figure out how the data is structured and how you can access it. Unlike APIs however, there’s really no documentation so you have to be a little clever about it.

I’ll share some of the tips I’ve learned along the way.

Fetching the Data

So the first thing you’re going to need to do is fetch the data. You’ll need to start by finding your “endpoints” — the URL or URLs that return the data you need.

If you know you need your information organized in a certain way — or only need a specific subset of it — you can browse through the site using their navigation. Pay attention to the URLs and how they change as you click between sections and drill down into sub-sections.

The other option for getting started is to go straight to the site’s search functionality. Try typing in a few different terms and again, pay attention to the URL and how it changes depending on what you search for. You’ll probably see a GET parameter like q= that always changes based on you search term.

Try removing other unnecessary GET parameters from the URL, until you’re left with only the ones you need to load your data. Make sure that there’s always a beginning ? to start the query string and a & between each key/value pair.

Dealing with Pagination

At this point, you should be starting to see the data you want access to, but there’s usually some sort of pagination issue keeping you from seeing all of it at once. Most regular APIs do this as well, to keep single requests from slamming the database.

Usually, clicking to page 2 adds some sort of offset= parameter to the URL, which is usually either the page number or else the number of items displayed on the page. Try changing this to some really high number and see what response you get when you “fall off the end” of the data.

With this information, you can now iterate over every page of results, incrementing the offset parameter as necessary, until you hit that “end of data” condition.

The other thing you can try doing is changing the “Display X Per Page” which most pagination UIs now have. Again, look for a new GET parameter to be appended to the URL which indicates how many items are on the page.

Try setting this to some arbitrarily large number to see if the server will return all the information you need in a single request. Sometimes there’ll be some limits enforced server-side that you can’t get around by tampering with this, but it’s still worth a shot since it can cut down on the number of pages you must paginate through to get all the data you need.

AJAX Isn’t That Bad!

Sometimes people see web pages with URL fragments # and AJAX content loading and think a site can’t be scraped. On the contrary! If a site is using AJAX to load the data, that probably makes it even easier to pull the information you need.

The AJAX response is probably coming back in some nicely-structured way (probably JSON!) in order to be rendered on the page with Javscript.

All you have to do is pull up the network tab in Web Inspector or Firebug and look through the XHR requests for the ones that seem to be pulling in your data.

Once you find it, you can leave the crufty HTML behind and focus instead on this endpoint, which is essentially an undocumented API.

(Un)structured Data?

Now that you’ve figured out how to get the data you need from the server, the somewhat tricky part is getting the data you need out of the page’s markup.

Use CSS Hooks

In my experience, this is usually straightforward since most web designers litter the markup with tons of classes and ids to provide hooks for their CSS.

You can piggyback on these to jump to the parts of the markup that contain the data you need.

Just right click on a section of information you need and pull up the Web Inspector or Firebug to look at it. Zoom up and down through the DOM tree until you find the outermost <div> around the item you want.

This <div> should be the outer wrapper around a single item you want access to. It probably has some class attribute which you can use to easily pull out all of the other wrapper elements on the page. You can then iterate over these just as you would iterate over the items returned by an API response.

A note here though: the DOM tree that is presented by the inspector isn’t always the same as the DOM tree represented by the HTML sent back by the website. It’s possible that the DOM you see in the inspector has been modified by Javascript — or sometime even the browser, if it’s in quirks mode.

Once you find the right node in the DOM tree, you should always view the source of the page (“right click” > “View Source”) to make sure the elements you need are actually showing up in the raw HTML.

This issue has caused me a number of head-scratchers.

Get a Good HTML Parsing Library

It is probably a horrible idea to try parsing the HTML of the page as a long string (although there are times I’ve needed to fall back on that). Spend some time doing research for a good HTML parsing library in your language of choice.

Most of the code I write is in Python, and I love BeautifulSoup for its error handling and super-simple API. I also love its motto:

    You didn’t write that awful page. You’re just trying to get some data out of it. Beautiful Soup is here to help. :)

You’re going to have a bad time if you try to use an XML parser since most websites out there don’t actually validate as properly formed XML (sorry XHTML!) and will give you a ton of errors.

A good library will read in the HTML that you pull in using some HTTP library (hat tip to the Requests library if you’re writing Python) and turn it into an object that you can traverse and iterate over to your heart’s content, similar to a JSON object.

Some Traps To Know About

I should mention that some websites explicitly prohibit the use of automated scraping, so it’s a good idea to read your target site’s Terms of Use to see if you’re going to make anyone upset by scraping.

For two-thirds of the website I’ve scraped, the above steps are all you need. Just fire off a request to your “endpoint” and parse the returned data.

But sometimes, you’ll find that the response you get when scraping isn’t what you saw when you visited the site yourself.

When In Doubt, Spoof Headers

Some websites require that your User Agent string is set to something they allow, or you need to set certain cookies or other headers in order to get a proper response.

Depending on the HTTP library you’re using to make requests, this is usually pretty straightforward. I just browse the site in my web browser and then grab all of the headers that my browser is automatically sending. Then I put those in a dictionary and send them along with my request.

Note that this might mean grabbing some login or other session cookie, which might identify you and make your scraping less anonymous. It’s up to you how serious of a risk that is.

Content Behind A Login

Sometimes you might need to create an account and login to access the information you need. If you have a good HTTP library that handles logins and automatically sending session cookies (did I mention how awesome Requests is?), then you just need your scraper login before it gets to work.

Note that this obviously makes you totally non-anonymous to the third party website so all of your scraping behavior is probably pretty easy to trace back to you if anyone on their side cared to look.

Rate Limiting

I’ve never actually run into this issue myself, although I did have to plan for it one time. I was using a web service that had a strict rate limit that I knew I’d exceed fairly quickly.

Since the third party service conducted rate-limiting based on IP address (stated in their docs), my solution was to put the code that hit their service into some client-side Javascript, and then send the results back to my server from each of the clients.

This way, the requests would appear to come from thousands of different places, since each client would presumably have their own unique IP address, and none of them would individually be going over the rate limit.

Depending on your application, this could work for you.

Poorly Formed Markup

Sadly, this is the one condition that there really is no cure for. If the markup doesn’t come close to validating, then the site is not only keeping you out, but also serving a degraded browsing experience to all of their visitors.

It’s worth digging into your HTML parsing library to see if there’s any setting for error tolerance. Sometimes this can help.

If not, you can always try falling back on treating the entire HTML document as a long string and do all of your parsing as string splitting or — God forbid — a giant regex.

Source: https://blog.hartleybrody.com/web-scraping/

Hard-Scraped Hardwood Flooring: Restoration of History

Throughout History hardwood flooring has undergone dramatic changes from the meticulous hard-scraped hardwood polished floors of majestic plantations of the Deep South, to modern day technology providing maintenance free wood flooring designed for comfort and appearance. The hand-scraped hardwood floors of the South, depicted charm with old rustic nature and character that was often associated with this time era. To date, hand-scraped hardwood flooring is being revitalized and used in up-scale homes and places of businesses to restore the old country charm that once faded into oblivion.

As the name implies, hand-scraped flooring involves the retexturing the top layer of flooring material by various methods in an attempts to mimic the rustic appearance of flooring in yesteryears. Depending on the degree of texture required, hand scraping hardwood material is often accomplished by highly skilled craftsmen with specialized tools and years of experience perfecting this procedure. When properly done, hand-scraped hardwood floors add texture, richness and uniqueness not offered in any similar hardwood flooring product.

Rooted with history, these types of floors are available in finished or unfinished surfaces. The majority of the individuals selecting hand-scraped hardwood flooring elect a prefinished floor to reduce costs per square foot in installation and finishing labor charges, allowing for budget guidelines to bend, not break. As expected, hand-scraped flooring is expensive and depending on the grade and finish selected, can range from $15-40$ per square foot and beyond for material only. Preparation of the material is labor intensive adding to the overall cost per square foot dramatically. Recommended professional installation can and often does increase the cost per square foot as well, placing this method of hardwood flooring well out of reach of the average hardwood floor purchaser.

With numerous selections of hand-scraped finishes available, each finish is designed to bring out a different appearance making it a one-of-a-kind work of art. These numerous finish selections include:

• Time worn aged, dark coloring stain application bringing out grain characteristics

• Wire brushed, providing a highlighted "grainy" effect with obvious rough texture

• Hand sculpted, smoother distressed uniform appearance

• French Bleed, staining of edges and side joints with a much darker stain to give a bleeding effect to the wood

• Hand Hewn or Rough Sawn, with visible and noticeable saw marks

Regardless of the selection made, scraped flooring cannot be compared to any other available flooring material based on durability, strength and visual appearance. Limited by only the imagination and creativity, several wood species can be used to create unusual floor patterns, highlighting main focal points of personal libraries and art collections.

The precise process utilized in the creation of scraped floors projects a custom look with deep color and subtle warm highlights. With radiant natural light reflecting off this type of floor, the effect of beauty and depth is radiated in a fashion that fills the room with solitude and serenity encompassing all that enter. Hand-scraped hardwood floors speak of the past, a time of decent, a time or war and ambiguity towards other races and the blood- shed so that all men could be treated as equals. More than exquisite flooring, hand-scraped hardwood flooring is the restoration of History.

Source: http://ezinearticles.com/?Hard-Scraped-Hardwood-Flooring:-Restoration-of-History&id=6333218

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping
Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/

rvest: easy web scraping with R

rvest is new package that makes it easy to scrape (or harvest) data from html web pages, inspired by libraries like beautiful soup. It is designed to work with magrittr so that you can express complex operations as elegant pipelines composed of simple, easily understood pieces. Install it with:

install.packages("rvest")

rvest in action

To see rvest in action, imagine we’d like to scrape some information about The Lego Movie from IMDB. We start by downloading and parsing the file with html():

library(rvest)

lego_movie <- html("http://www.imdb.com/title/tt1490017/")

To extract the rating, we start with selectorgadget to figure out which css selector matches the data we want: strong span. (If you haven’t heard of selectorgadget, make sure to read vignette("selectorgadget") – it’s the easiest way to determine which selector extracts the data that you’re interested in.) We use html_node() to find the first node that matches that selector, extract its contents with html_text(), and convert it to numeric with as.numeric():

lego_movie %>%

  html_node("strong span") %>%

  html_text() %>%

  as.numeric()

#> [1] 7.9

We use a similar process to extract the cast, using html_nodes() to find all nodes that match the selector:

lego_movie %>%

  html_nodes("#titleCast .itemprop span") %>%

  html_text()

#>  [1] "Will Arnett"     "Elizabeth Banks" "Craig Berry"   

#>  [4] "Alison Brie"     "David Burrows"   "Anthony Daniels"

#>  [7] "Charlie Day"     "Amanda Farinos"  "Keith Ferguson"

#> [10] "Will Ferrell"    "Will Forte"      "Dave Franco"   

#> [13] "Morgan Freeman"  "Todd Hansen"     "Jonah Hill"

The titles and authors of recent message board postings are stored in a the third table on the page. We can use html_node() and [[ to find it, then coerce it to a data frame with html_table():

lego_movie %>%

  html_nodes("table") %>%

  .[[3]] %>%

  html_table()

#>                                              X 1            NA

#> 1 this movie is very very deep and philosophical   mrdoctor524

#> 2 This got an 8.0 and Wizard of Oz got an 8.1...  marr-justinm

#> 3                         Discouraging Building?       Laestig

#> 4                              LEGO - the plural      neil-476

#> 5                                 Academy Awards   browncoatjw

#> 6                    what was the funniest part? actionjacksin

Other important functions

•    If you prefer, you can use xpath selectors instead of css: html_nodes(doc, xpath = "//table//td")).

•    Extract the tag names with html_tag(), text with html_text(), a single attribute with html_attr() or all attributes with html_attrs().

•    Detect and repair text encoding problems with guess_encoding() and repair_encoding().

•    Navigate around a website as if you’re in a browser with html_session(), jump_to(), follow_link(), back(), and forward(). Extract, modify and submit forms with html_form(), set_values() and submit_form(). (This is still a work in progress, so I’d love your feedback.)

To see these functions in action, check out package demos with demo(package = "rvest").

Source: http://blog.rstudio.org/2014/11/24/rvest-easy-web-scraping-with-r/